Official and unofficial holidays are a simple way to fill gaps in your content calendar and they typically get good engagement when done well. If a holiday is coming up and it aligns with your brand or business in some way, consider adding that to your content.
You don’t need to plan the post ahead of time in its entirety, but having a general idea of what you’re going to post means you aren’t scrambling last minute the day of.
Below you’ll see is a list of April holidays for you to start brainstorming your own content. Some are real holidays and others are unofficial. It’s perfectly fine to never use the unofficial ones at all, but if one stands out to you and you can think of something creative to tie to your business, try it out and see how it performs.
Tips for posting on Holidays
What NOT to post on holidays:
• Random graphic or image you took from Google
What to post on holidays:
• Photo of yourself, your team, your family
• Graphic or illustration that you created
• Reel or TikTok that relates to the holiday
• Share a story about what the holiday means to you
Things to remember:
• Only use these holidays within your social media schedule IF it aligns with your brand!
• Add relevant hashtags to your post for more exposure.
• For national holidays, you’ll start seeing social media posts on the days leading up to the holiday, sometimes even weeks! (Like Christmas and New Years). Think about this when you’re planning your month.
April Holidays & Prompts
Use these holidays and prompts to fill your content calendar when needed. I listed the best industries/businesses for each holiday and included a prompt. There are endless prompts you can do! Share what makes the most sense for you and your brand.
April 1: April Fools Day
Who: anyone
Prompt: Share 4 truths and a lie about yourself. Pair this with a photo of yourself.
April 2: International Children’s Book Day
Who: moms, influencers
Prompt: Share a relatable story or moment about being a mom. Share a creative photo with you reading with your kids.
April 2: National Peanut Butter & Jelly Day
Who: foodies, recipe bloggers
Prompt: Share your version of a pb&j.
April 3: National Handmade Day
Who: makers, crafters, shop owners
Prompt: Showcase some of your favorite products that you make. Make a Reel or TikTok of the process.
April 4: Easter
Who: anyone
Prompt: Keep this one simple and share a few photos. Your family, a walk you took in the morning, your spring decor, a meal you made, etc. If you’re a designer or illustrator, you could create a graphic.
April 7: National Beer Day
Who: restaurants, foodies, influencers
Prompt: Feature a beer or do a local beer roundup.
April 7: World Health Day
Who: health & wellness, fitness
Prompt: Make a Reel or TikTok of a healthy recipe or a favorite exercise
April 7: National Walking Day
Who: health & wellness, fitness, influencers
Prompt: Share your 3 favorite places to walk to. Take a 5 second clip of each walk and turn it into a 15 second Reel or TikTok.
April 11: National Pet Day
Who: anyone with a pet or business related to animals
Prompt: Make a funny and relatable post about working from home and pair it with a Reel/TikTok or a photo of your workspace with your pet in it.
April 12: National Grilled Cheese Day
Who: foodies, recipe bloggers
Prompt: Share your best grilled cheese recipe.
April 14: National Gardening Day
Who: anyone who gardens, plant/landscaping industry
Prompt: Share a photo or a Reel/TikTok of your garden and how you’re prepping for spring.
April 15: World Art Day
Who: artists, designers
Prompt: Share about an artist or a type of art that inspires you.
April 16: World Voice Day
Who: speakers, singers, coaches
Prompts: Share about the importance of using your voice to impact, inspire, or help others.
April 18: International Day for Monuments and Sites
Who: travel industry, influencers
Prompts: Share your top 5 places to visit.
April 18: National Haiku Poetry
Who: designers, letterers, illustrators, writers
Prompts: Find (or write) a haiku and create a graphic to share.
April 22: Earth Day
Who: anyone
Prompt: Take a photo outside. Make a Reel or TikTok. Design a graphic. How can you tie something about Earth Day to your brand? Make it entertaining or educational.
April 23: World Book Day
Who: anyone
Prompt: Share your favorite mindset, life, or industry related books.
April 29: International Dance Day
Who: anyone
Prompt: Have you been wanting to make a dancing Reel or TikTok? Pick a trend and make one! If your video has humor, add value in the caption or with text bubbles.
