If you dread content planning, try adding in more fun! Make your social media SOCIAL by incorporating content that your audience will want to read, listen to, and engage with.
Batching content from start to finish can seem daunting at first. That’s why I like to start small.
Take a look at the month ahead and fill in any holidays that tie to your brand and also important dates related to your business. Are you launching something new? Do you have something planned that you need to take into account?
When it comes to holidays, only create content around the ones that tie to your brand. Get creative with social media holidays because they are often trending the day of, which could lead to more exposure.
You don’t need to necessarily call out the holiday in your post every time, But the holiday itself may spark a creative idea for content. See my example for Paperclip Day on May 29 below.
🌼May Holidays + Prompts🌼
May 4: Star Wars Day
Who: artists, illustrators, anyone who loves Star Wars, anyone who loves memes
Prompt: This is a perfect time for a themed quote design or meme! Find trending hashtags to use like #maythefourth. Create a shareable graphic.
(What’s a shareable graphic? Something that will make your viewer feel the need to share it to their IG story for all of their followers to see!)
May 4: Thank a Teacher Day
Who: anyone
Prompt: Share a teachable moment by telling a life lesson that your favorite teacher taught you. Relate it back to your current mindset and/or business somehow. Pair with a graphic you create or a photo of yourself.
May 5: Cinco de Mayo
Who: foodies/food bloggers, influencers, illustrators, taco and margarita lovers 😉
Prompt: Share a cooking tip or favorite recipe. Spotlight a local restaurant. Design a shareable graphic with a quote or illustration.
May 6: National Nurses Day
Who: nurses
Prompt: If you’re a nurse in addition to your freelancing career or side hustle, celebrate yourself! Share a storytelling moment that your followers will relate or connect with.
May 7: World Password Day
Who: tech savvy business owners, organization focused business coaches
Prompt: Share your best tips for storing passwords safely. How often should we change them? Do you recommend saving to your computer or only on paper? How safe is our personal info online? How do you track important business info like this? How to handle your client’s passwords? Create a graphic or share a home office photo.
May 9: Europe Day
Who: travel industry, bloggers, influencers
Prompt: Share highlights from a European trip. Share your best tips for someone planning a trip.
May 9: Mother’s Day
Who: anyone
Prompt: Share a teachable moment from a mother figure in your life. Pair with a photo or graphic you create.
May 15: International Day of Families
Who: Anyone
Prompt: Share a relatable story that ties to your family.
May 16: Love a Tree Day
Who: plant enthusiasts, artists, illustrators, health & wellness
Prompt: Open this up to anything regarding nature and how it inspires you. Share nature related tips, facts, or a quote.
May 21: National Memo Day
Who: anyone
Prompt: Create a “note to self” graphic or write a caption that reflects that and pair it with a photo.
May 21: National Bike to Work Day
Who: lifestyle bloggers, health & wellness, outdoor enthusiasts
Prompt: Share a photo or reel of you on your bike and pair it with a catchy caption. Make your photo/video colorful! Bonus points if you have a super cute bike.
May 28: National Hamburger Day
Who: foodies/food bloggers, local influencers
Prompt: Share your go-to hamburger to make at home or shout out a local restaurant that you support.
May 29: Paperclip Day
Who: anyone
Prompt: Share your office set up and top tips for working from home. Make a time lapse of you working and then overlay your tips using IG stories, InShot, or the Reels editor. Share to Reels.
May 31: Memorial Day
Who: anyone
Prompt: The unofficial start of summer. Share your big summer goals for your business and pair this with a colorful selfie outdoors or create a graphic.
If you see a holiday you want to create content for, but I didn’t list your industry, that doesn’t mean you can’t do it :) These are just suggestions for you to get thinking like a creative! Remember to share content that relates, connects, inspires, or entertains.
